On Tuesday May 14 at 17:30 Sereina Rothenberger and David Schatz will give a presentation about their work.
Sereina Rothenberger and David Schatz run the Zurich-based studio Hammer, working across the fields of art direction and graphic design. Sereina holds a professorship at the University of Arts and Design in Karlsruhe, Germany, where she’s also the head of the graphic design department. Since 2016, David and Sereina have been faculty members of the MFA Program in Graphic Design at Vermont College of Fine Arts. Hammer’s design language is distinct yet their work is wide-ranging and polymorphous. They are convinced that there is rarely an archetypal design solution, and that the goal of a designer is to find a specific tune and timbre for each project, be it deliberate artlessness, deploying vernacular typography or creating obsessive and accurate patterns. The aspect that unites all of their projects is a strong belief in a participatory design method. This is exemplified in their recent project “Nice magazine”, for which all content, images, text and design were developed in the Ivory Coast in the summer of 2017 as part of a collaborative effort between local photographers and international mentors.